Property Managers & Landlords
We offer competitive listing packages as well as supportive digital marketing strategies for the Property Managers and Landlords. Our suite of digital marketing strategies includes:
Listing Management Made Easy!
At Gottarent, we’re dedicated to super-serving a wide variety of rental property owners by providing a popular website platform specifically designed for property managers to list their available rental units and generate quality leads.
What You’ll Receive…
- Unique listings with dynamic content tailored to your specific rental property, coupled with eye-catching photos specifically designed to entice renters of all budgets.
- Renters can effortlessly reach out to the property manager of your rental property through our website email form, or a unique toll free 800 number connected directly to your rental office.
- We also provide listing enhancements and suggestions, as well as partner you with a digital marketing specialist to assist you along the way!
At Gottarent, we know what renters are looking for and we look forward to partnering with property owners and managers to make the most of your rental property listings.
For more information, please contact us today!
We’ll Help You Reach More Potential Renters!
Gottarent is proud to be a part of the Metroland Media Network. As an industry leader in reaching local audiences throughout Ontario, Metroland Media is home to 80 newspapers and 6 industry specific websites, including Gottarent.com!
Today’s renters are searching for rentals in multiple unique ways. As part of the Metroland Media team, with each Gottarent rental listing, we also provide a secondary listing profile on our business directory, Goldbook.ca. Having your rental listings posted on multiple websites ensures renters will find you, no matter how they search!
Additionally, having listings link back to your company website also creates more credibility for your business online, increases your Search Engine Optimization, (SEO) and helps your company website rise in the ranks!
Trust us to get your rental properties found by the right potential renters.
For more information, please contact us today!
We’ll Help You Reach Your Target Audience!
Digital advertising (also known as digital banners) can be seen on 90% of the websites on the internet, (excluding government sites, school sites, etc.), and are used to communicate a story using images. They are eye catching and create engagement with the audience.
If a renter sees a banner with an image or message that speaks to their interests, they can click on the banner which will take them directly to your website. Here, they can learn more about the property that hooked them in the first place, as well as potentially browses other rental properties on your site.
Digital Banners Are Great For:
- Open Houses
- New Rentals
- Rentals With High Vacancy
- Generating More Interest For A Rental
At Gottarent, we provide a hyper-targeted rental audience. Users coming to our site are only looking for rentals. If you want to be seen in the rental market, having a digital banner is sure to help you stand out.
For more information, please contact us today!
Inspect What You Expect!
In the rental business, being able to track the results you’re getting for the money you’re spending is critical. Which is why Gottarent provides easy call tracking services.
What Is Call Tracking?
Call tracking means toll free 800 numbers. Each 800 number is unique, records all calls, and is housed in a call tracking database where you can run reports. Each 800 number is also linked back to a local line, (for example: your rental office line).
Having a unique toll free 800 number for each of your properties provides you with valuable insight on the traffic for each rental, as well as allows renters from outside the city to call your rental property and not incur any costs.
How It Works:
Gottarent will provide you with a login to the call tracking dashboard. Here, you can run reports on how many calls you’ve received per-property, as well as listen to each call. This is a great way of tracking how your rental office is performing, while providing valuable insight on the types of questions renters are asking so you can accommodate them better – and solidify that lease.
Additionally, we can provide call tracking lines for all your advertising. Each line is labeled with its respective ‘source’, meaning what site it is being used for.
You can have call tracking lines for:
- Your Company Website
- Your Business Card
- Other Listing Sites You Use
- And More!
For more information on our call tracking services, please contact us today!
Showcase Your Rental Property In 100’s Of Newspapers!
Gottarent is proud to be a part of the Metroland Media Network. As part of this network, we are connected to more than 80 online and print newspapers throughout numerous communities across Ontario.
Listing your rental properties on Gottarent covers your digital footprint. However, print newspaper is still a key component in the marketplace. When you partner with us for your rental listing needs, we can list your rental property in any one of our online or print community newspapers, generating leads from a targeted location and demographic!
For more information on our print and digital newspaper advertising services for rental properties, please contact us today!
It’s True – A Picture Is Worth A Thousand Words!
It’s no secret that our culture is very visual and deeply reliant on images.
Because many people simply don’t believe what they can’t see, and rental advertising is a prime example.
Renters are more likely to show interest in a rental property if there is an enticing photo(s) on the rental listing. When renting a property, many people don’t just rely on price alone to decide, they need to:
- See the place
- What condition it is in
- How the space is laid out
Rental listings with clear, well-lit pictures, like those provided by Gottarent photographers, will rent out faster than listings with blurry, poor-lit, or non-existent pictures.
Gottarent is proud to provide expert photo services for your rental property listings throughout the GTA. For more information, please contact us today!
Rental Property Video Listings
Add a personal touch to your rental property listings by creating a custom video!
How It Works:
Each custom video is a montage of high quality photos that shows off your rental property. You can provide your own photos, or if you are located in the GTA a photographer can be sent out to your rental to take professional photos of your property.
Each video comes with a customized voiceover and music track that will play throughout.
Your custom video will be published on your rental listing. You can even take the video and post it on your own website or social media feeds.
Use this amazing video service to introduce yourself to potential renters and create a first impression that makes you stand out! For more information about our video listing services, contact us today!
Google Ad Words
The Right Words Can Get Your Property Noticed!
PPC or pay-per-click is an advertising product in which you pay for “clicks” to your website. However, with PPC, your ad can be viewed hundreds of times without it costing you a cent, as you only pay when someone clicks on the ad and visits your site or a landing page you are hosting specifically to convert visitors clicking on your PPC ads.
At Gottarent, we can help you define your target audience and customize a PPC advertising campaign that will generate quality leads and allow you to reach users who aren’t already finding you through the regular search results
PPC marketing is a powerful tool that you can leverage to ensure that your rental property is visible, positioned high on Search Engine Result Pages, and drives qualified customers to your rental listings. For more information about our PPC services, contact us today!
Search Engine Optimization
Search Engine Optimization for Rentals
When it comes to SEO, Google follows a principle of human interaction: they allow a website to define itself then look to others to establish its credibility.
So, what does this mean for your rental listings?
For starters, you need to have lots of content on your website that does a great job of explaining who you are, what you do, the types of rental listings available. When writing your website content, you need to factor in whatever language your target customers use when sharing information about your rentals and your industry.
If you haven’t already defined your target customer, no worries, the Gottarent team can help.
We can connect with other credible websites, develop social connections with your customers via your social channels, and get started with off-page back-linking and content distribution.
The rental market is saturated and competitive. Any upward movement your website makes is automatically at the expense of some other site. If you want to move up, you need to do a better job optimizing your site and that’s where we come in! For more information about our SEO services, contact us today!
Do You Have A Content Plan?
The best way to know where to advertise is by talking to people who match your targeted customer and find out how they typically conduct any rental related research, such as:
- Industry Blogs
- Rental Blogs
- Rental Listing Websites
- Social Streams (if so, which ones)
- Ads (if so, which kind)
Once you’ve defined your target customer and the type of media your target customers use to research anything related to rentals, you’re ready to build a content plan that will be used to drive the content you post or use in your:
- Social Streams
Remember, any content you publish—whether it’s in the form of an ad or it’s the content on your website—should be consistent. The more consistent you can be, the more clearly you will be defined in the minds of your target customers. And the more clearly you are defined, the more you will be remembered.
Effectively, you want to define your key terms (your targeted keywords) and several topics for blog and social media posts. Looking to give your content a boost, need help deciding where to post your content? Contact the rental experts at Gottarent today!
The rental business is busy, and the hardest part about blogging for most people is simply getting started. However, there are tons of benefits to blogging:
- Establish you as an expert (teaching is a powerful way to connect with people)
- Help you reach potential customers at all stages of the renting process
- Build credibility (there is a perception that people who write about their profession are more experienced, credible, stable, diligent, motivated, and articulate).
- Establish your authority with the search engines (this is important for SEO)
- Create opportunities to interact with other members of the rental community
- Sharpen your skills and expand your knowledge base (in other words, blogging will actually make you better at your job!)
Guest blogging and off-page content distribution is also a powerful way to increase your reach and improve your search results. Need assistance writing, sharing, or promoting your rental blogs? Contact the rental experts at Gottarent today!
Create A Website That Drives Leads
What makes a winning website?
Most people simply want to know who you are and why they should work with you. Many will have heard of you already and are looking to corroborate what they’ve heard.
Here are some tips on how to create a rental listing website that works:
- Be Professional
- Make Navigation Of Your Site Easy
- Make Sure It’s Responsive/Mobile Friendly
- Link To Your Social Channels
The more content you build out—i.e. statistical information on the markets you serve, market insights and trends, recent valuations, neighbourhood trends etc.— the more of an expert you become.
If you don’t have a rental listing website yet, or you have a site that you’re not happy with and are looking to improve, contact the rental web experts at Gottarent today.
Responsive Landing Pages
Responsive Landing Pages That Drive Leads
A landing page is a standalone web page, created specifically for the purposes of a marketing or advertising campaign and is where a visitor “lands” when they have clicked on a Google AdWords ad or something similar.
Many rental providers use responsive landing pages to boost their business and success to the new level. At Gottarent our responsive rental landing pages are designed to grab your customers attention and boost your rental website with quality leads, traffic and revenue at an affordable price.
Designed with a single focused objective – known as a Call to Action (CTA), responsive landing pages are a great option for increasing the conversion rates of your Google AdWords campaigns.
Learn more about our responsive landing pages, contact the rental web experts at Gottarent today.
Custom Content Designed To Generate Leads
Gottarent is proud to be a part of the Metroland Media Network. As an industry leader in reaching local audiences throughout Ontario, Metroland Media is home to over 80 newspapers and 6 industry specific websites, including Gottarent.com!
As part of the Metroland Media team, Gottarent is able to provide custom articles designed to get your rental website or property noticed. By sharing relevant rental content across our many online news platforms, not only will your property gain more interest, you will also look like a rental industry expert!
Plus, having your rental property showcased on multiple websites ensures renters will find you, no matter how they search!
Learn more about our custom articles, contact the digital experts at Gottarent today.
Get Social With Your Listings
Don’t underestimate the power of non-housing sites to advertise your rental property listings. If you have a listings on a ILS (Internet Listing Site) or your company website, why not advertise it to your community online through social media.
While Facebook, YouTube, Twitter, and Instagram may not be property-focused, they allow you to reach out to your communities and turn the search for tenants into a more sociable experience.
By creating, sourcing, researching and sharing content that is relevant to potential renters —i.e. statistical information on the markets you serve, market insights and trends, recent valuations, etc.— the more of an expert you become.
If you haven’t set up your social media channels yet, don’t worry we can help.
As you aim to optimize your rental advertising and make a connection with new and existing tenant markets, Gottarent can ensure you use the proper channels and share the right content.
For more information on our Social Media services for rental property listings,contact us today!
When you choose to showcase your apartments, condos and houses rental on gottarent.com, your listing will also appear on:
Reach over 400,000 unique visitors per month!